Joining clebrations at the centenary of the BMW Group, Rolls-Royce just introduced a concept of a future luxury automobile, the Rolls-Royce Vision Next 100.
In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, wondered about how can they recast luxury for the next 100 years. But that question led to two further questions - namely, what would a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades and how do they at Rolls-Royce today envision how to meet those expectations?
The team focused on four key elements: the personal vision, the effortless journey, the grand sanctuary and the grand arrival. In practice this means that the concept was given a new chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain; to top it all, they added electronics to offer assistance to the passengers as well as entertainment. The electronics are personified by the virtual assistant Eleanor, which is said to be insipired by the woman who originally modelled for the brand's Spirit of Ecstasy.
Mimicking the style of a large temple, the Grand Sanctuary, the interior reminds one of a comfortable lodge, which embraces the passengers much like a cocoon would. As the centerpiece of passenger comfort in the cabin, there is also a large beautiful sofa.
It is very becoming of Rolls-Royce to make a grand entrance, which was achieved by strongly emphasized lines of the chassis, resembling a a futuristic catamaran. Making a huge impression are also the 28-inch tall, yet narrow wheels that were hand-built from 65 individual pieces of aluminium.