Its purpose is going to be to prove, that electric cars can be just as emotional and interesting as petrol driven ones.
Korean car manufacturer Kia has made a significant progress in the field of electric cars within the last year. Most of this goes to electric version of their new crossover, Niro which has been developed in collaboration with Hyundai but also to next generation of Soul, presented early in December, which we may also expect in electric version. And it looks like Koreans have no intention to stop here as they are preparing a brand new electric sport car, ready to be revealed at the upcoming car show in Geneva at fifth of March.
“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer – and we believe that there’s absolutely no reason why that should change simply because the car is electric,” says Gregory Guillaume, Vice President of Design for Kia Motors Europe. In fact, the whole car is – like majority of recent Kia models – being developed in European center in Frankfurtu.
Guillame later added, that “We imagined designing an all-electric car that not only answered consumer concerns around range, performance, recharging networks and driving dynamism, but one that also gave you goose bumps when you looked at it, and made the hairs on the back of your neck stand up when you drove it. That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”