Instead of working on new WRX race cars, Peugeot Sport division will help the brand on developing new electrified sport cars.
Peugeot was without any doubt one of the star at recent Paris car show and had all the rights to be. They have presented three new hybrid cars, sedan and estate version of their brand new 508, along with hybrid version of SUV, 3008. The car that drew the most attention however, was retro-designed coupe called e-Legend. Whether its faith has not yet been determined, it was – as we can now see – an intro into Peugeot future.
Today, French car company, one of the oldest in the world, has announced that they are about to step into the world of electrified sport cars. And they are planning it big. In fact, Peugeot has actually decided to leave the world rally championship, which (electric) future has not been determent yet and instead focus on producing new electric and hybrid cars.
"Driving pleasure is at the heart of the brand's history. Electrification is a new opportunity to offer new high-performance versions to our customers looking for low-emission sports sensations. Driving sensations will be amplified by the performance provided by electrification. New territories to be explored, new challenges to be met, the adventure of the Peugeot brand continues for an exciting future. Boredom will never be part of our DNA,” said Jean-Philippe Imparato, Peugeot’s CEO.