Organizers will try to bring the sport closer to younger viewers.
Promoting exciting, yet enviromentaly friendly ways of racing has been one of the key points of Formula E and the series has certanly made an impact in the last five years of existance. Nevertheless, there are always ways and means for improvements. Even outside of the race tracks and with the help of showbusiness stars and singers like South-Korean pop band BST, who is country's biggest international music persona at the moment.
In fact, organizers of Formula E series have joined forces with BST prior to their first time ever visit of this Asian country, where race is going to be held at third of May. And while such racing may not be something most young people would be interested in, this collaborations might just help to popularize the sports.
Members of boy band, which currently has more than 90 million followers on all major social networks will thus become Formula E's official ambasadors for undisclosed period of time and will also be the star of inaugural race, brodcasted by TV stations around the world and web.
"We are delighted to announce BTS as a global ambassador of the ABB FIA Formula E Championship. BTS has cultivated an engaged fan base that is highly passionate about social issues and we share a common desire to raise awareness of the threat of climate change. In partnering with BTS, we will amplify our purpose of accelerating the adoption of electric vehicles to a global youth audience. Leonardo DiCaprio, Diane Kruger, Orlando Bloom and others have joined us at previous E-Prix races, and we look forward to working with BTS to continue to promote sustainability and the electric movement. We are extremely happy to collaborate with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook to catalyse a move towards a cleaner future, faster," said Jamie Reigle named, new Chief Executive Officer of Formula E.