The concept, which is primarily intended as a proof of Infiniti's electrification plans for the period after 2021, is the first product to be created under the leadership of Infiniti's new head of design, Karim Habib, in studios in Japan, the United Kingdom and the United States.

Habib described the concept as a demonstration of where the Infiniti brand will reach in the future. According to him, electrification means possibilities: electric cars will be powerful, efficient and fun driving, and the concept is a physical display of Infiniti's powerful electric future.