Daimler's new brand for electric mobility Mercedes EQ will cooperate as a sponsor with the European leg of Formula E. Partnership will start with the inaugural race in Rome on April 14.
Mercedes EQ will sponsor Formula E races in Rome, Paris, Berlin and Zürich and lend its name to the first race in the Italian capital, which will officially be called CBMM Niobium Rome E-Prix presented by Mercedes EQ. Mercedes EQ will also be an official partner for the Julius Baer Zurich E-Prix on June 10, first circuit race to be organized in Switzerland in over six decades.