Asian news portal Nikkei reported recently that Nissan-Dongfeng plans to introduce a brand new, highly affordable electric car.
The new car will be approximately 30% cheaper than Venucia e30 (this is the name it goes by at the Nissan-Dongfeng joint venture - Dongfeng Nissan Passenger Vehicle Company - and is almost identical to Nissan Leaf), meaning it will cost around 200,000 yuan or roughly 30,000 American dollars. With government subsidies thrown into the deal, the price will additionally drop by another 50 to 100 thousand yuan, making this electric car's market vlaue comparable to the price of a gasoline-fueled car of the same size.
Nissan plans to expand its (constantly growing also on account of a state-led campaign) share in China's electric car market - over the next years, the market share is expected to rise from 2% in 2015 to 5-10%, mainly due to introducing the new, lower-priced model. Chinese authorities also expect a significant rise. Last year there were about 330,000 electric and hybrid vehicles sold in China. By 2020, Beijing aims at increasing that number to 5 millions.