Polestar will open the first Polestar Space showroom in the Norwegian capital Oslo in the summer of 2019, which will be part of Polestar's new sales concept.
The Polestar Space will be arranged in accordance with the design concept developed by Polestar in the Gothenburg marketing lab and is intended to redefine the way people communicate with the automobile brand. Polestar will offer a completely digital purchasing process that will enable customers to determine all the properties of the car online.
However, if they wish so, Polestar Space salons will enable them to get in touch with Polestar's experts in a relaxed environment, see a car in reality and even arrange a test drive. There they will also meet product specialists, and not dealers, who depend on commission.
“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” comments Thomas Ingenlath, Chief Executive Officer of Polestar. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.”