More focus will be made on EVs and LCVs.


Renault, a French car manufacturer, presented a new strategy of engagement in the world's largest car market, China. Indeed, the country with the largest population in the world has been spending some time on electric mobility, and so the number of electric cars driving on the roads there has been for several years now higher than anywhere else. In 2019 alone, 860 000 new electric cars were sold there, and this is a fact that was also taken into account in at Renault when preparing new plans.

The plan adopted by the board of Directors of the French brand therefore involves the cessation of the sale of passenger cars with internal combustion engines in China. Instead, Renault will focus on the market there exclusively on the sale of electric passenger cars and light vans, because the needs for them grow from day to day. In last year, Chinese customers bought 3.3 million new light commercial vehicles and Renault will sell them under 2017 the established Renault Brilliance Jinbei brand.

Greater synergy with Nissan

However, as a result of the Renault new plan, the branding decision was to leave its stake in the Dongfeng Renault Automotive Company (DRAC) in full to Dongfeng, with which Renault would continue to cooperate. Last but not least, Renault will continue to provide service support for vehicles from existing customers and, together with Dongfeng, they will also be involved in the development of Nissan vehicle drive trains. In the area of the development of new electric cars, even more emphasis will be placed on cooperation with the two companies with which they are already working: New Energy Automotive Co. and Jiangxi Jiangling Group Electric Vehicle Co., Ltd. (JMEV).

We are opening a new chapter in China. We will concentrate on electric vehicles and light commercial vehicles, the two main drivers for future clean mobility and more efficiently leverage our relationship with Nissan said Francois Provost, Chairman of China region of Groupe Renault.

April 14, 2020 Driving photo: Renault

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