Ikea, the Swedish home-furnishings leviathan, will be selling a bike dubbed the Sladda. Starting in August.
According to the company, the aluminium bike will require little maintenance, and has been designed to "make life as easy as possible for the user".
The Sladda bike relies on a corrosion-resistant drive belt, rather than a traditional bike chain. IKEA claims the drive belt will last up to 9,320 miles (15.000 km), which is two to three times longer than the average chain drive. A chainless bicycle is the multiple award-winning design (also Red Dot Design Award) and has already been dubbed the "best of the best."
The model features a matte grey frame, and was created by Oskar Juhlin, Jan Puranen and Kristian Eke from Swedish studio Veryday Design and anyone over the age of 12 can use it. And the price? The Sladda bike will reportedly retail for just under US$800. Does this lead to a more sustainable world? We hope so!