If you want to promote green car technology and your superb electric vehicles, while at the same time getting noticed in the sea with plenty of fish trying to do the same, you need to take it up a notch. Tesla figured it will take more than just talking about ''fully electric'' vehicles – hence, they decided to introduce an – innovative as always – "all vegan" interior for their SUV.
Tesla CEO Elon Musk teamed up with PETA, the animal rights activist group People for the Ethical Treatment of Animals, to develop a new kind of synthetic leather – a luxury artificial leather that would cover the seats, steering wheel, and gear shift. This way, buyers with a lot of money to spend, trying to avoid the use of animal products in their cars are finally given a proper option.
In their efforts to become the automobile industry's most eco-friendly manufacturer, not only in terms of reducing emissions, Tesla introduced the so-called Ultra White, a fully vegan interior design option for Tesla Model X electric SUV.
"By offering a 100 percent leather-free car, Tesla is pushing its eco-friendly business even further into the future. PETA can now point to Tesla as a source for top-quality vehicles whose cruelty-free seats are as kind to the environment as its engines are," said PETA Executive Vice President Tracy Reiman in a statement for the press.
Tesla, however is not the only one introducing one or the other kind of faux leather – other luxury brands also promote the use of organic materials for their car's 'green' interiors. BMW, Lexus, Ferrari and Mercedes-Benz, for example, are all joining the race.