Yesterday, after three days of taking pre-orders for Tesla 3, Elon Musk tweeted: "276k Model 3 orders by end of Sat". It seems Tesla Motors highly underestimated the demand for Tesla Model 3. 

The firm's much-anticipated Tesla Model 3 is Tesla's lowest-cost electric car to date, with the basic model available at a starting price of $35,000 (cca. £24,400) and have a range of 346 kilometers (215 miles) per charge. 

Tesla founder and CEO Elon Musk stated that they only expected to receive "1/4 to 1/2" of the pre-orders (and their number just keeps on rising), adding that he "thought maybe 20-30 people per store would line up, not 800." It's obviously a very joyful occasion for Tesla, so all those customers that appear in-store, will be given ''a gift as a token of appreciation" - additionally to what all the customers who pre-order will get anyway. The gift is speculated to be a scaled Model 3 and ''a few other things."

The most interesting part of the unveiling event perhaps was the fact that Tesla managed to receive 232,000 Model 3 orders in just 24 hours, according to Musk. Making a reservation (pre-orders required a deposit), this time there was no intermediary involved: no car dealers, only Tesla fans and buyers, making a purchase directly from Tesla either online or in-store. The last reported pre-sales total of Model 3 was 276,000, but we can expect that number to rise much higher in the coming weeks.

In case you've missed it, check out the entire unveiling event in the video below.

April 4, 2016 Driving photo: Elon Musk/Twitter

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Plugin magazine 04/2016


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