"Fields of Ideas" is the best presentation of the Expo's theme: "Feeding the Planet, Energy for Life."
After Aichi, Zaragoza, Yeosu and Shanghai, an international jury awarded yet another gold medal to the German exhibit at the Expo in Milan. The jury motivated its decision with the fact that the German Pavilion managed to convey in a special and interactive way the concept to the visitors. The BIE (Bureau International des Expositions) Awards recognize those participants, who, among other things, best realize the Expo's motto, "Feeding the Planet, Energy for Life".
"As the federal department responsible for German presentations in world exhibitions, we are of course very proud of this renewed distinction," said Commissioner General of the German Pavilion, Dietmar Schmitz, of the Federal Ministry of Economics and Energy, on the success of "Fields of Ideas". "It affirms our efforts to create a presentation which conveys to visitors Germany's contributions to the theme of the Expo, which in this case is the gigantic problem of world hunger," continued Schmitz, who accepted the award in person in Milan. Germany's exhibit at the 2015 Expo, which will be open through tomorrow evening, presents Germany as a living landscape full of ideas and solutions. With its design and content, the German Pavilion creates an awareness for the forces of nature as an essential food source, and one which needs to be better protected and more intelligently used in the future.
"We are thrilled to receive the B.I.Es Award again - we see it as a renewed confirmation for our work,", says Peter Redlin, who as the Creative Director of Milla & Partner is responsible for the design of exhibition and media in the German Pavilion. "Securing the global food supply is a very complex challenge", so Redlin. "We wanted to playfully convey the theme to our visitors and encourage them to become active. It was great to see how our concept worked, to observe how children and adults smiled and laughed and were animated by playful interactions or creative initiatives."
At the end of this year's World Expo in Milan, the BIE gave out a total of 24 awards, in three categories: architecture and landscaping, exhibit design and thematic development – awarding gold, silver and bronze medals in each category. The winners were selected by an expert commission consisting of architects, museum directors and BIE representatives, who have visited the pavilions multiple times in recent months in order to form an impression in person.
Read more about German pavilion here.