As the world steps into a new era of climate action, WWF's Earth Hour is urging its supporters to shine a light on climate action through the most powerful communication tool of our time – social media.
This Earth Hour, Saturday, 19 March 2016 8:30 p.m. local time, as the world's most iconic landmarks prepare to switch off their lights, supporters will be invited to take a stand for climate action on their own personal landmarks – their Facebook and Twitter accounts.
Social media users can promote their commitment to the planet by donating their Facebook feeds to spread climate awareness and action in a few clicks on earthhour.org/climateaction. Users can also add a custom-made Earth Hour filter to their profile pictures on Facebook and Twitter to show they believe this is our time to change climate change.
"Social media knows no physical boundaries and neither does climate change," said Siddarth Das, Executive Director, Earth Hour Global. "A simple action on social media is the kind of powerful statement that can excite friends and communities to be a part of the climate action we need to take on this global challenge."
By donating their timelines, users can invite friends and followers to discover how people and communities are helping protect #PlacesWeLove in Australia such as the World Heritage Forests in Tasmania and the Great Barrier Reef or how they can be a part of India's ambition to #GoSolar. They can also collectively shine a light on the most pressing climate issues facing countries, people and wildlife in Latin America and be a part of Africa's efforts to change climate change by helping protect forests and promoting access to climate education and renewable energy.
In 2016, Earth Hour will continue to power grassroots efforts to change climate change including driving a petition for 100 per cent renewable energy in Spain, protecting forests and biodiversity in Africa and helping devise a comprehensive solution to Southeast Asia's persistent haze crisis by working with governments, businesses and civil society simultaneously on peatland protection and sustainable palm oil.
Earth Hour 2016 will be celebrated on Saturday, 19 March 2016 between 8:30 and 9:30 p.m. in your local time zone. Log on to www.earthhour.org for more stories and articles on teams using the Earth Hour movement to shine a light on climate action. This is our time to change climate change.