High Couture with ethics.

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boss

Hugo Boss, the German luxury fashion brand whose founder is also known to some as a Nazi party member credited for designing the fearful black SS uniforms and the black-and-brown uniforms worn by Hitler Youth, decided to get rid of fur once at for all. Their fur-free policy is to come into effect with its 2016 Fall/Winter collection.

The Humane Society of the United States and The Fur Free Alliance (a coalition of 40 animal protection organizations in 28 countries around the world, trying to end the fur trade) spent an entire year negotiating with Hugo Boss, which finally agreed to stop using fur and to also put a ban on angora, down feathers from force-fed, live-plucked geese.

Bernd Keller, brand and creative director of sportswear at Hugo Boss, stated in the company's latest sustainability report that the company wishes to "inspire the present generation and especially the next generation with a new kind of luxury."

Hugo Boss' commitment will perhaps influence other luxury brands to also put a stop to obscure animal cruelty and spare the lives of thousands of nedlessly suffering animals. Killing and torturing them is not and cannot be fashionable. It's inhumane. By pledging to go fully fur-free, Hugo Boss earned a lot of approval and support from all the major animal welfare groups and joined the ranks of proud fur-free brands, including Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara, and ASOS.

July 9, 2015 Living photo: Hugo Boss

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