It's actually quite brilliant. As a keen cyclist, you always cycle to your favorite burger place. You pick up your order and cycle back home, but whoa! You have spilt your fizzy drink, smashed your burger beyond recognition and you only have about a half of those yummy fries left. Not anymore!
McDonald's is quite famous for their successful advertising campaigns; just think of Happy Meal, Greek Week and (so) many others, including becoming one of the official sponsors of the London 2012 Olympic Games. With their latest campaign, they are still sticking to the more active population, this time focusing on cyclists.
You may think McDonald's is going to tempt you with yet another viciously delicious burger variant, but it's actually all about something entirely different. Dubbed McBike (no, not a bike-shaped burger), this rather simple, but ingenious packaging that easily latches onto your bike's handle bars and even stays in place, was developed by Tribal ad agency in Argentina.
The slick-looking container was created from eco-friendly, recyclable cardboard. It neatly folds into a handy case, which has enough designated room for an entire meal – a drink, a burger and fries. Cyclists will be able to pick up their McBike at a drive-through, even though we are somehow led to believe not that many hardcore cyclists dine at McDonald's.
At this time it is not yet known, whether McBike will be (at some point) available worldwide. For the time being, it is only available in biker-friendly cities like Copenhagen, Denmark, and Medellin in Colombia, but it is expected to expand to Amsterdam and Tokyo soon.