Pharrell Williams and G-Star RAW transform ocean plastic into clothes. Again.
Pharrell Williams, who is a co-owner of the brand G-Star Raw from february, is turning the tide on ocean pollution. For the fourth time, the multi-talented musician and entrepreneur has partnered with G-Star Raw, Bionic Yarn and Parley for the Oceans to deliver the "Raw for the Oceans" Spring/Summer 2016 collection that features clothing made from recycled ocean plastic.
This season's collection has items for both men and women, such as distressed jeans, denim jackets, T-shirts,...all with one message: "Dear human beings, we vacation by the oceans, we bathe in the oceans, we eat from the oceans, but very few of us think of the oceans beyond what we want from it," Pharrell says in the video above. "The oceans need us now." You can shop the collection here.