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Cover

People need the bees. And now, the bees need us. 

In view of the global bee crisis, Cheerios, an American brand of cereal, inivted people to help save the bees by launching the #BringBackTheBees campaign (that started last year, but is still going strong).

The first thing shoppers of Honey Nut Cheerios in Canada noticed was that "Buzz", the iconic honeybee mascot, has apparently gone AWOL, as there was no sign of him on the cereal boxes. Cheerios explained Buzz's absence is due to the fact that there is something very serious going on with the bees. On a global scale, bee colony health is alarmingly deteriorating and the bees all over are disappearing by the millions. Customers were then informed they can sign up for a free pack of wildflower seeds so they can create a safe and healthy honeybee-friendly habitat of their own and get actively, personally involved in saving the bee population.

As stated on the project's website, Cheerios have so far given away 100 million seeds, which is 10 times over their initial goal. Their new goal is to reach 1 billion seeds, but they say that they'll be out of them when they've distributed 1.5 billion of them.

Additonally, Cheerios committed to have their oat farms host about 3,300 acres of nectar- and pollen-rich wildflowers with all the vital nutrients by 2020.

If you're a resident of the US, Canada, or UK, you can still participate and help #BringBackTheBees. You can also get more information on the bee crisis and ways of preventing their extinction at Save the bees.

March 17, 2017 Living photo: Profimedia

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