Special limited-time offer!

Each new subscriber to our newsletter receives one
FREE digital issue of Plugin Magazine.

GET OUR NEWSLETTER!

Each new subscriber to our newsletter will receive a Welcome Message with a download link for a one-time free issue of Plugin Magazine 2016/04. You can unsubscribe from the newsletter at anytime by clicking the 'Unsubscribe' link at the bottom of every newsletter. General terms and conditions apply.

Cover

In Sweden, a creative duo from JEJacob Sempler and Emil Tiismann, decieded to make traffic signs and put them up to bring attention to a worrying reality of today's tech savvy (or better yet: tech-addicted) generation. 

If one looks around, there will most likely be a number of pedestrians using their smartphones, while they walk down the street. Some will have conversations, some will browse through their apps or send photos of that 'really amazing retro street lamp' they just saw, but the thing they'll all have in common is the fact they have totally emerged themselves into their 'smart' devices. Not a very 'smart' move, though - when something is as distracting as a smartphone, people easily forget what's going on around them... It's not uncommon for someone to stare at their smartphone screen while crossing the road, hardly noticing the car that almost took their life.

Now, in Sweden there are traffic signs by JE, alerting people about the use of smartphones while they are on the streets. The first sign was reportedly put up on Götgatan, which is said to be one of the longest and oldest streets in Stockholm.

Do you think these traffic signs will make any difference, or will people fail to even notice them, because they're too busy checking their smartphones?

Nov. 17, 2015 Living photo: Jacob Sempler

Latest issue

Poll

Which electric car do you think is the most sensible to buy at the moment?

This website uses cookies.
To comply with the EU regulations you must confirm your consent to their use.

You can do that by clicking "OK" or simply continuing to browse this website.
If you do not wish to have cookies set, you can opt out in cookie settings

close