IKEA announced a new augmented reality app this week that can virtually place furniture in your home.

The free app IKEA Place was built on Apple's new ARKit technology and will be available in the Apple store starting late-September. IKEA says the furniture, home goods, and products in the app are "3D and true to scale" so you don't have to worry about sizing and coloration.

"IKEA Place makes it easier to make buying decisions in your own place, to get inspired and try many different products, styles and colors in real-life settings with a swipe of your finger,"says Michael Valdsgaard, Leader Digital Transformation at Inter IKEA Systems. "Augmented reality and virtual reality will be a total game changer for retail in the same way as the internet. Only this time, much faster."

According to IKEA, users will be able to see how light and shadows are rendered on the furnishings, as well as detailed textures on fabrics. Although IKEA is one of the first home furnishing brands to utilize AR technology in the buyer's experience. "ARKit gives us the opportunity to help shape the development of AR as an accessible tool for real-life decision making," continues Michael. The app will feature more than 2,000 IKEA products, including coffee tables, sofas, armchairs, and more.

Sept. 19, 2017 Living photo: IKEA

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