Diesel's story of alternative spirit and success is brought to life in "Welcome to Diesel World", an inclusive experience that narrates the brand's 38 years of history and its vision for the future.

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The most anti–fashion fashion brand brought to you with a unique and alternative exhibition. Diverse product sections within the exhibition showcase Diesel's Italian identity and its journey in becoming one of the world's most successful international lifestyle brands. Diesel's innovation, creativity and know-how are transmitted through an immersive experience featuring video projections, iconic products and interactive installations.

"To see the exhibition debut in Melbourne is incredible, we're excited to continue its journey in this electrifying city, where we invested before most international fashion brands in the early 90's. This is 38 years of brave innovation, of what we dared to do and what drives us, it is about Diesel but it is also about revolutionizing the idea of a lifestyle brand: Diesel forged a new template," says Renzo Rosso, founder of Diesel.

"I'm really excited to visit Australia for the first time and launch the Diesel heritage exhibition, I'm also very much looking forward to exploring the cultural and artistic scene of Melbourne and the creative energy of the city", adds Nicola Formichetti, Diesel's Artistic Director.

March 11, 2016 Living photo: Diesel

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