End of April, Vinnie's Pizzeria from Brooklyn took to social media in order to unveil their latest novelty - the so-called pizza box pizza. The new product is a traditional type of pizza which isn't put inside a cardboard box, like it normally would be - instead, the pizza is placed inside another, square-shaped pizza. Basically you get pizza in a pizza. 

The idea was to avoid having cardboard boxes tossed away after the customers ate their food. Owner Sean Berthiaume told the press that he was once bored and thought about creating an edible box - if there's no cardboard box to throw away, there's zero waste, right?

The trick is that you have to be really hungry to eat all that food and not throw it away, as that would have just the oppostite effect. Also, the pizza box pizza doesn't come cheap - it'll cost you no less than $40.

Would you try it?