The Top 30 landmarks, compiled using Instagram data, has been topped by the Eiffel Tower; with Big Ben in London a close second. The Burj Khalifa has been snapped and shared more times than the Colosseum in Rome. 

85% of photos taken of Machu Picchu are from the same spots, creating nearly half a million identical images on Instagram. There is an increasing desire to see new and original photography, with 47% of people bored of seeing the same shots, and 52% of people more likely to 'like' a composition they'd not seen before.

The #XperiaNewPerspectives research revealed that more than half of the Top 30 landmarks are shot from the same three angles. With 55% of travellers saying they would plan their itinerary based on photography opportunities, it looks like we need to up our holiday photography game to avoid boring our friends as 47% of people said they were bored of seeing the same three shots. Whilst 52% were more likely to 'like' an image of a landmark if it was interesting and something they'd not see before.

The Eiffel Tower's presence at the top of the list may not surprise, but the data that shows 35% of photographs of the landmark were taken from the same three angles is eye-opening. Other notable landmarks that follow this trend include Christ the Redeemer in Brazil where 71% of shots are from the same three angles, Trevi Fountain in Italy (74%), Mount Fuji in Japan (77%) and Machu Picchu where 85% of all Instagrammed images are taken from the same few spots.

Research also concluded that half of those surveyed pick their holiday based on others' holiday snaps and a further 45% look to Instagram for inspiration of where to photograph and visit.

Sony Mobile has partnered with three award-winning travel photographers from across the globe and equipped them with the Sony Xperia™ XZ to visit some of the leading landmarks and capture them from new perspectives. From low light shots of the Colosseum to blur-free crowds of the Eiffel Tower showing off the capabilities of the Xperia XZ's camera.