Many drivers consider buying an electric car but would not want to just jump on bandwagon. That's why Chevrolet is offering its electric model Bolt on non-committal leasing in the USA and promotes it with a hilaruous commercial.
With the commercial they obviously want to adress especially young generations which are not so easy keen to commit themselves to long relationship or investment. And since the car can be quite long commitnment, the raelation can be put to some ease with shorter term leasing that can even be broken.
Perhaps with this kind of offer GM even found the right way to compete with Bolt main rival Tesla Model 3, which stil hasn't arrived but many of potential buyers of Chevrolet Bolt are postponing decision just because of it.