The Lagonda All-Terrain Concept will follow the formal guidelines laid down by the Lagonda Vision Concept last year in Geneva, and, as they say at the Aston Martin, will combine the style and utilization of space with a daring design language that will reflect the unique freedom provided by green technologies.

Aston Martin also announced that it will also be present in Geneva with its three key production sports cars: Vantage, DB 11 AMR and DBS Supreleggera.

Andy Palmer, Aston Martin Lagonda President and Group CEO, said: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us - the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable - so it’s fantastic to return to the scene of such great success with another world debut."

He added: "The Lagonda All-Terrain Concept offers explicit clues regarding what will be the first Lagonda model to enter production, and further demonstrates how Lagonda’s zero emission powertrain enables us to create spectacular cars that will radically redefine their sectors of the market. I’m expecting the Aston Martin Lagonda stand to be busier than ever, and very much look forward to seeing the crowd’s reaction first-hand”.