This claim is essentially valid for their subsidiary Lagonda, which was again resurrected in spring at the Geneva Motor Show when Aston Martin surprised with a bold Lagonda Vision Concept.
Now Aston Martin has confirmed that the luxurious crossover of the Lagonda brand will also be made. If everything goes according to plans, we will see it on the roads in 2021.
They also say that the Lagonda SUV will be the first crossover to be available with a zero-emission drive only and will retain all the attributes that are characteristic of the luxurious British brand. The car will not only be the evolution of the Vision Concept, but will be devoted to advanced technologies of the near future, such as the state-of-the-art battery-powered electric drive that will drive all four wheels. Naturally, nothing was said about its capabilities yet.
'In reviving one of the most iconic names in motoring we have created a unique opportunity,' said Aston Martin President and Chief Executive Officer, Dr Andy Palmer. 'One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.'
'The Lagonda SUV will retain the boldness of the Vision Concept' said Aston Martin EVP and Chief Creative Officer, Marek Reichman. 'Lagonda is a luxury brand, but it is also one rooted in technology. It will be like no other SUV to drive, so its looks have to reflect that new reality and to serve as pathfinder to a future in which the most desirable and prestigious automobiles still have a place.'