"We are about to have the most amazing quarter in our history, building and delivering more than twice as many cars as we did last quarter."


Tesla – and its CEO, Elon Musk – is again on the up. After a small fiasco with an idea of making the company public, which has already been forgotten, focus has again turned to company’s production and their notorious Model 3, which is finally being produced and also sold in numbers, everybody at Tesla wished.

Even more, it is supposedly the best-selling automobile in the history, beating even Ford Model T from about a hundred years ago. Or so does Elon Musk say. Notorious entrepreneur just recently made another of his famous memos to Tesla employees, in which he had written, that “results are what matter and we are creating the most mind-blowing growth in the history of the automotive industry. Even the Ford Model T, which held the world record for the fastest growing car in history, didn’t grow as fast in sales or production as the Model 3.”

One of the key results for good sales numbers is by Musk’s opinion so called word-to-mouth advertising. Instead of relying on conventional commercials, Musk is carefully observing social media. After all, Model 3 buyers and potential customers are also very keen on using such tools, so posts like the one above are on one hand cost-less for Tesla and on the other, they do reach precisely the crowd, they are targeting.

Still, Musk is not planning to stop here. After all, his next project is release of second generation of Roadster, which is currently being revealed at Grand Basel Saloon. After that, Tesla Model Y (electric SUV) and Semi truck are on the ‘menu’, and after that, we are about to get Tesla’s first pickup, simply called Truck. It looks that in the following months we will have to pay even more attention to Tesla.

Sept. 9, 2018 Driving photo: Tesla

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