Honda announced that it has collaborated with DreamWorks Animation to demonstrate a new augmented and virtual reality content and solutions test bed for the in-vehicle experience. CES attendees can experience concept version of Honda Dream Drive in-car virtual reality prototype featuring DreamWorks Animation content at the Honda booth.
Honda and DremWorks will join forces to create a software development kit that fuses live telematics data to feed in-vehicle entertainment, education and information applications that are contextually synchronized with the motion of the vehicle in real-time. As the first product of their alliance comes the Honda Dream Drive prototype, which enables passengers to experience other worlds during the drive in Honda vehicles.
According to Honda, entertainment in the car is rapidly changing as consumers rely more and more on personal communication devices. Jointly with DreamWorks, Honda wants to offer its customers new opportunities to create more exciting, unique experiences.
As a passenger inside Honda Dream Drive one has to wear a VR headset to immerse passengers in a virtual reality 3D world of DreamWorks' recent animated movie Trolls, which is triggered by the motion of the vehicle.