
In a couple of weeks, at Geneva car show, Pininfarina is officially going to become a car manufacturer. We are saying that because we – as a general public, selected potential buyers have already been able to experience this – are finally going to be able to see their first hypercar, simply named Batista after the founder of Pininfarina design studio, Batista “Pinin” Farina.
While the car is yet to be revealed and is planned to arrive in the market – company is accepting orders on their web site – it has now been revealed, where Batista is going to be sold. 16 luxury cars retailers have been chosen to do this ‘task’, six in Europe (in Brussels, Stuttgart, Birmingham, Monaco, Düsseldorf and London), four in Asia (including two in the Middle East in UAE and Riyadh) and six in North America, four in United States and two in Canada. This number might eventually grow even larger.
Michael Perschke, CEO, Automobili Pininfarina, said: “We are passionate about the customer journey, the touchpoints and the full Pininfarina experience – our retail specialists fulfil the promise for us around the world and share our passion for Pininfarina’s provenance and the potential of electrification in a luxury brand. We believe our retail specialists will become evangelists of the brand as they take on the privilege of caring for Pininfarina cars and clients. Initially, for the Battista’s 150 clients we’ll have 20 to 25 global touchpoints; as the Pininfarina range grows, we’ll add further retail specialists while still retaining exclusivity.”
As mentioned, there is only going to be 150 Batistas made for entire world: 50 for Europe, 50 for Asia and Middle East and 50 for North America. Fortunate buyers will then be able to play with around 1.400 kilowatts of power, that are going to push the car to 300 kilometers per hour in 12 seconds and then still continue to accelerate. Meanwhile, the car could (in the best scenario) still be able to make more than 450 kilometers on a single charge.