In addition to Pebble Beach Concours d'Elegance, which will take place on Sunday 26 August, Polestar 1 will also make an appearance at Quail, A Motorsport Gathering, the event, which will see some of the world's rarest cars on Friday 24 August.

The Polestar CEO Thomas Ingenlath was selected as an honorary judge at Pebble Beach Concours d'Elegance event. He also commented Polestar's appearance at the event: “It’s great to bring Polestar to America. “North America is a major market for our new brand and we have received great feedback and high interest in the Polestar 1 from our American customers. So far, nearly 200 customers have placed deposits in the United States alone – the largest number of any country. Now it’s their turn to see the car in person and in a beautiful environment.”