This may also be the first step for spread of the brand in Africa.
There is no doubt that most of the wealthiest people drive (or are driven) around in cars, being produced by the likes of Rolls-Royce, Bentley, Lincoln, Mercedes-Benz and so on. They are thus expecting to be trated like this once in prestigious hotels or everywhere they travel. But sometimes, managment of such places might just give care for the enviroment in front of the care for customers.
Just a few days ago (according to Tesla Culinary Takeover Twitter account), one of the most prestigous hotels in the world, the seven-star hotel Royal Mansour Palace Hotel in Marrackech decided to ditch the entire fleet of British Bentley's and replace them with Tesla's Model X cars. And yes, we are talking about cars, they are using to pick up and drive teir guests back to the airport.
The problem is, that Marocco does not have a developed infrastructure for charging electric cars, which might on the other hand represent only smal inconviniences to hotel and their staff. Nevertheless, hotel owner, Khalil Amar did tag Elon Musk in Twitter post, where he announced recent switch. Also, he is hoping for a local store and service shop within the city. Will Musk grant his wishes?