Volvo hired three-time Pulitzer Prize-winning photographer and artist Barbara Davidson to use the on-board safety cameras of the new Volvo XC60 and with their help create a special collection of photographs. With this project, Volvo XC60 became the first automobile-camera in the world, used by a professional photographer.
With XC60's on-board safety cameras, Davidson took around 30 photographs, capturing life on the streets of the Danish capital Copenhagen from a whole new angle. Davidson stated that her collection of photographs does two things. „Firstly, it is a snapshot of European city life in all its glory; secondly, it also highlights the complex environments that we live in. It is thanks to the cameras and other on-board sensors that cars such as the Volvo XC60 make modern city life safer for pedestrians and other road users. With this project we connect art and safety for people to see the benefits of this technology."
Davidson, who is a former staff photographer for The Los Angeles Times among others, decided to team up with Volvo based on her own experience with this particular brand. When she was a teenager, she was involved in a serious road accident where the car flipped over. During this ordeal, she actually also had a stroke of luck, as she was later told – had she not be travelling in a Volvo, the accident could have proven fatal for the talented photographer.