Perhaps it doesn't look very safe when you see it for the first time - it is, afterall, made of paper, however, its designer says it is capable of absorbing blows from any direction just as effectively as a traditional helmet made of polystyrene. On top of that, this very product was tested at Imperial College and it even won the international James Dyson Award for 2016, which means that designer Isis Shiffer will also be given £30,000 for further product development.

Ms Schiffer told BBC that she decided to design a cheap, but safe helmet from recyclable materials - something that wouldn't cost more than $5. So she created EcoHelmet, the inexpensive eco-friendly folding helmet intended for users of bike sharing services that don't always carry a helmet with them, is actually the kind of product you buy, use only once and then recycle it. It's made from waterproofed recycled paper in a radial honeycomb pattern, so it easily folds totally flat. It is also rain resistant for up to four hours of use. EcoHelmet is unisex, as it fits most head sizes and small enough to be carried in a backpack.

While expected to launch in 2017, you can pre-order yours here.

Intrigued?

EcoShortform from Isis Shiffer on Vimeo.