Debuting at this year's CES in L.A., here is the newest camera in the popular line of Polaroid instant digital photography products.

It looks sleek and has a modern design, however it also offers the classic 3x4" Polaroid instant print format that will instantly remind you of the brand's past instant print cameras.

"Perfectly blending nostalgia with modern design and functionality, the Polaroid Pop embodies the brand's 80-year history; staying true to the Polaroid core values of sharing, instant, fun and ease-of-use, while pushing the envelope with a fresh form factor and the latest technology.," said Scott W. Hardy, President and CEO of Polaroid. 

The core of the new Polaroid Pop instant digital camera is an integrated printer using ZINK® Zero Ink Printing Technology that allows users to automatically print full color photos in the notorious 3x4" format with the Polaroid Classic Border Logo resulting in a 3.5x4.25" print.

Despite its instant soul, users can also indulge in a traditional digital camera experience with a 3.97-inch touchscreen LCD for framing shots and navigating the camera's menu, a 20-megapixel CMOS sensor and dual LED flash for high quality images, image stabilization, as well as 1080p full HD video recording capability. The camera comes with a micro SD (up to 128GB), so users can easily store their favourite images and videos. The Polaroid Pop uses a dual Wi-Fi and Bluetooth chip to easily connect to mobile devices and dub as instant photo printer. 

The camera also comes with the Polaroid print app, which is available free for iOS and Android users. One can use a variety of editing features, including using creative filters, digital stickers, effects and controls; also available are three color modes—black and white, color, as well as vintage sepia that will make users feel as if they were set back in time.

Sold by C+A Global, an authorized Polaroid licensee, the Polaroid Pop instant print camera is expected to become available in the last quarter of this year. The price has not yet been revealed. 

Jan. 10, 2017 Living photo: Polaroid

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