With a series of event activations and unique programming, the Samsung Galaxy Studios will make the Lillehammer 2016 Youth Olympic Games inspiring and unforgettable for fans throughout the city and Olympic venues.
Leading up to the Youth Olympic Games, Samsung will spread the spirit of the Games to young fans around the world through marketing campaign, "The Only Way to Know." The campaign will be brought to life through an integrated, cross-platform marketing approach including a wide variety of on-site activations as well as digital and traditional assets.
For the Lillehammer Youth Olympic Games, Samsung and the International Olympic Committee will partner to deliver the first ever Olympic content in Virtual Reality. The action will also be real for fans watching remotely, with offering the opportunity to tune into the VR Live Streaming of the Opening Ceremony via Samsung mobile device, feeling the energy of the crowd as the athletes enter the stadium.
"We are honored to partner with them on this first-of-its-kind VR live streaming offering, just one of the ways that we can ensure boundaries of what are possible for both youths on the ground and those watching remote are constantly being pushed," said Timo Lumme, IOC TMS Managing Director.
From February 11-21, three Samsung Galaxy Studios – the VR Bus, VR Monument and the VR Station – will be set up in various locations around Lillehammer to provide a variety of immersive, never-before-felt experiences for youths, spectators and athletes. Visitors will be given the opportunity to try a winter sport through immersive VR experiences with Gear VR. A unique 4D VR offering will be available at the VR Station, where studio visitors can sit in theatre-like chairs and feel the exhilaration of ski jumping, stepping outside of comfort zones to experience something they never would've dreamed possible.
Youth Olympic Games hopefuls, including Norwegian Vebjørn Hegdal, will be featured in the TV/ digital commercial "The Only Way to Know," dedicated to telling the story of youths who battle through constraints both in life and in sport. Through Samsung Galaxy, youths are encouraged to forge their own path and share their journey on social media with the campaign #THEONLYWAYTOKNOW.