Lewis Pugh, a world-class swimmer, a maritime lawyer and a global advocate for cleaner oceans, joined the clean-up drive volunteered by about 400 Versova residents and the civic body. Pugh has been following the beach clean-up initiative for the past 43 weeks. The volunteers have claimed that they have so far collected over 1.7 million kilograms of trash from the beach. "The people of Versova have shown us that no challenge is unsurmountable," Pugh later tweeted. 

Pugh has devoted his life to raising awareness about ocean pollution and is the official United Nations Patron of the Seas, travelling the world to support efforts of others who share his commitment. When not donning his Speedo to swim in below zero temperatures, he's in Moscow negotiating with the one nation holding up an agreement to protect Antarctica's Ross Sea. 

http://blogs.timesofindia.indiatimes.com/voices/the-problem-with-litter-isnt-plastic-its-apathy/