"When you step in, your heel will hit a sensor and the system will automatically tighten," explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project's technical lead. "Then there are two buttons on the side to tighten and loosen. You can adjust it until it's perfect."

From now on, you won't ever again have to deal with loose laces - Nike developed, as they say, "precise, consistent, personalized lockdown can now be manually adjusted", swiftly on the go. For an athlete, tailored-to-the-moment custom fit is very important. 

"Wouldn't it be great if a shoe, in the future, could sense when you needed to have it tighter or looser? Could it take you even tighter than you'd normally go if it senses you really need extra snugness in a quick maneuver? That's where we're headed. In the future, product will come alive," explains Tinker Hatfield.

The first generation of the HyperAdapt 1.0 will be available in the U.S. at select Nike retail locations from end of November 2016.