San Francisco-based apparel company ODO denim, has developed a line of self-cleaning T-shirts and denim jeans that "never stink or stain". Permanently infused with silver fibers, ODO™ kills odor-producing bacteria for the life of the jeans and has a strong hydrophobic surface that repels water, oil and soil based stains effectively.

The silver threads release an "infinite supply of positively charged silver ions," which in turn penetrate bacteria and disrupt the cell division according to the company. "Silver ions prevent the bacteria from breeding and prevent the denim from smelling permanently for long periods of time," added ODO.