Andrew Brooks, the man behind the idea of Pokito, says 7,000,000 disposable cups are thrown away in Britain every single day. While some other reusable cups are either too heavy, too big, too small or even leaky, Pokito is to bring a bit of fresh air into the cup market with every intention of becoming a cup you will actually reuse, not just place somehwere in the cupboard and forget about it, because it it has proven to be rather impractial.

Pokito is a safe choice, FDA-approved and built of European-made materials, specifically TPE (thermoplastic elastomer) for the soft component and PP (polypropylene) for the hard bands. It is very light, weighing only 100 grams. It is collapsable and can squish way down to a height of 4.5 centimeters. You can choose to use it in three sizes: the grande size 475ml (or 16oz), medio 350ml (or 12oz) or espresso 230ml (or 8oz). On top of it all, it's easy to clean and fully dishwasher-roof. The odour-free Pokito also comes with protection for your fingers, so the hot drink doesn't burn you and such a strong base that it is quite difficult to top it over.

It is available in four colours, namely blueberry blue, blackberry black, lime green and cherry red and you can get right here.