The WE platform fleet will consist entirely of electric vehicles and will apart from car sharing also offer other vehicle-on-demand services, such as parking app or location based vouchering. Vehicle-on-demand services will be managed by Volkswagen's subsidiary company UMI Urban Mobility International GmbH, which began operating this year and already employs 30 people.

The WE service was announced by the Volkswagen Brand Board Member for Sales Jürgen Stackmann, who explained: "We are convinced that the car sharing market still has potential. That is why we are entering this market with a holistic single-source concept covering all mobility needs from the short journey that takes just a few minutes to the long vacation trip. Our vehicle-on-demand fleets will consist entirely of electric cars, and will therefore provide zero-emission, sustainable mobility. That is an intelligent way to relieve the strain on urban areas."