Eco-conscious people already understand the high and very likely potential of our beloved Earth turning into a mischievous Planet Trash. Some don't care, while others strive through finding alternative solutions for exisiting pollutants - one of the most talked about being the notorious plastic bottles.

Ari Jónsson, an Icelandic product designer, displayed his innovative (and quite reassuring!) solution during this year's DesignMarch, a desing festival held in Reykjavik. In an interview for Dezeen, he stated that "he read that 50 per cent of plastic is used once and then thrown away so he felt there is an urgent need to find ways to replace some of the unreal amount of plastic we make, use and throw away each day." We feel him - why create heaps of trash when you don't even have to do that?

Jónsson used powdered form of agar, which is a substance made from algae. He added it to water in order for it to form a jelly-like material. He then heated the substance and poured it into a bottle-shaped mould, taken from the freezer. He put the mold in ice-water and kept rotating it until the liquid took the shape of a bottle. After that he put the mold back in the refrigirator for a couple of minutes and extracted the agar bottle. The final product, the bottle made from algae, keeps its shape for as long as there is water in it. Once you empty it, the bottle begins to decompose. 

The water, of course, is clean and safe to drink, because the bottle is made of all-natural materials.